HOW AI ENHANCES PERFORMANCE MARKETING IN THE AUTOMOTIVE INDUSTRY

How to Prevent Mobile Ad Fraud With Performance Marketing SoftwareMobile fraud is an existing and ever-growing industry issue, wasting billions of dollars annually. It is a problem that will not go away – but it can be prevented with the right tools and strategies.One of the most effective strategies to prevent fraud is a unified performance mark

The Role of Press Notifications in Mobile Efficiency MarketingAs a strictly permission-based medium, press messages are unbelievably effective and have to be customized to certain individual groups. Personalization is the key to reliable press advertising and can considerably enhance reaction rates, especially throughout onboarding.